If there is one thing that you need to try to learn about when you are writing up a wedding photography blog, it would have to be how to write for the internet. Try to observe how sites like http://www.e-motionimages.co.uk/ get things done the right way. Writing for the internet sounds pretty easy to wrap your head around but it can actually turn out to be so much more technical and so much more complicated than you would initially think. It basically just revolves around the aspect of making your writing style engaging and entertaining enough to make people stay from start to finish. Internet readers do not really behave the same way that traditional book readers do. Traditional book readers try to go ahead and digest each and every single paragraph as they go along. Internet readers, on the other hand, have the tendency to skim. Internet readers have far less patience and have far more materials to go ahead and check out and this is something that you should seriously take into account all the time when you are writing.
Another thing that you can learn from credible sites is how they streamline their theme. You need to decide on your particular niche or specialty and stick to that concept as much as you possibly can. Any deviations from the concept or from the theme will tend to make you come off looking a bit inconsistent. It can be very difficult for you to establish yourself as a bit of an expert on wedding photography and this is the kind of thing that you need to do something about as much as possible. It requires a certain level of commitment and persistence to be able to follow through on a concept all of the time. This is what you need to seriously work on whenever you have a chance to do so.
Lay out images
You should also pay attention to how stellar sites in photography lay out their images. The way that you lay your images out can turn out to be quite crucial to how effective your blog posts as a wedding photographer will turn out to be. This is the main reason why you really need to pay attention to the way that you do things while you are at it. If you are a total newbie when it comes to things like these, you might want to take a page out of the book of more established sites and magazines. Try to get your fundamentals down pat and ready to go. Take a few classes somewhere along the way if you have to. Every little bit helps.
Tone of blog
Lastly, you need to know that the target for your blog is so that potential clients get to see the kind of work that you do one way or the other. The tone that you set your blog entries on should be after the fashion of trying to reel potential clients in and get them to book you as their wedding photographer.